Skip to content
cxOptima
Voice of the Customer

Measure satisfaction at every moment that matters

A central satisfaction engine that triggers surveys off real events — a served ticket, a resolved case, a closed conversation — and turns the responses into analytics your leadership reads.

app.cxoptima.com/admin/survey
cxOptima survey management

Capabilities

What Voice of the Customer gives you

Event-triggered surveys

Surveys fire automatically after the interactions that matter, across branch queues, cases and conversations.

Single-use survey links

Each recipient receives a secure, one-time link over SMS or email — no login, no duplicate responses.

Flexible templates

Build satisfaction, rating and question sets without code, per event and per service.

Voice-of-customer analytics

Scores aggregate into satisfaction dashboards and feed service-level and executive reporting.

SMS & email delivery

Reach customers on the channel they prefer, through local delivery gateways.

Once-only responses

Single-use tokens keep results honest — one interaction, one response.

How it works

From first touch to resolved

  1. 1

    Trigger

    An interaction completes and a survey is queued to that customer.

  2. 2

    Respond

    The customer opens a secure link and answers in seconds, on any device.

  3. 3

    Learn

    Scores aggregate into satisfaction trends by branch, team, service and agent.

In action

Capture complaints and feedback too

A dedicated portal channel turns complaints into tracked cases and routes suggestions and compliments where they belong.

  • Event-driven survey triggers
  • Satisfaction and custom question templates
  • Single-use tokenised public surveys
  • SMS and email delivery
portal.cxoptima.com/feedback
cxOptima portal complaints and feedback

Included

Everything in the module

  • Event-driven survey triggers
  • Satisfaction and custom question templates
  • Single-use tokenised public surveys
  • SMS and email delivery
  • Per-survey and per-branch analytics
  • Feeds service-level and executive reporting
  • One engine across every channel
  • Scores written back to the customer record

See Voice of the Customer on your data

A 30-minute tailored walkthrough with our team — no commitment.